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§§ Table of Contents − − − − − − − − −
Ultimate Guide to Difficult
Conversations
1. Introduction 2. When you don’t know the answer 3. When you have to transfer a customer to someone else 4. When a customer requests a feature or product 5. When a customer asks you for a favor that you cannot do 6. When there’s something wrong with the delivered product 7. When you close the conversation 8. When a customer is angry 9. When a customer is unwilling to pay 10. When a crisis occurs 11. When you have a frequently complaining customer 12. When customers complain on social media 13. When you have legal issues 14. When you have to deliver bad news 15. When you have an abusive customer 16. When customers cross boundaries 17. When the customer speaks a different language 18. When a customer asks a vague question 19. When customers ask when something is going to be available 20. When you or your fellow agents made a mistake 21. When a customer wants to speak with a manager 22. When you can’t resolve the issue right away 23. When you need to let a customer know that it was their mistake 24. When a customer reaches you by mistake 25. When a customer asks how your product is different from others 26. When a customer is worried about how secure your service is 27. When a customer says that they forgot their password 28. When you want to point a customer to your documentation 29. When a customer violated your terms of service 30. When a customer is not tech-savvy 31. When a customer is right, but your policy is not 32. When a customer sounds like a bigot 33. You’ve got this!
23.

When you need
to let a customer know
that it was their mistake

Every once in a while you’ll have a situation where a customer reaches out angry about something that’s in your product that, upon deeper digging from you, actually isn’t your fault. How do you tell the customer that what they’re so frustrated by is on them? This can be super tricky, especially if they already appear to be angry and agitated with your brand. Here’s one template that you might be able to modify to work for your needs:

Hey there,

Thanks so much for emailing and for level detail you used in explaining your case. It was super helpful in terms of pinning down what was causing this issue. As I dug a bit deeper, I uncovered the situation was actually due to your [explain what was going on] not being set properly. If you go in and shift the [setting] from [a] to [b], it should work as expected.

Could you let me know if that helps?

The important thing to note is that you didn’t say that it was the customer’s fault or that they had done anything wrong. Instead of saying something like “It looks like you clicked on the wrong button. If you just unclick that, you should be good to go!” say “I went and took a look, and it seems like the [x] button is checked. Would you mind trying to unclick that button and see if the issue is resolved?”

This takes the ownership out of the customer’s hands and into your product’s, thus helping to reduce the chances of them being aggravated or feeling frustrated by being accused of doing something incorrectly. That being said, it also teaches them how to do the thing that was giving them grief. While you could just as easily go about changing something for your customers, you do them more of a service if you teach them how to do it. That way, they don’t have to reach out to you every time, and they feel empowered the next time they run into trouble.