Support as a whole is hard, even when you are just using one channel. When you start to debate whether you should use multiple channels and jump into the vast amount of information that is the internet, it can feel overwhelming. It might even be tempting to just do all of them to avoid having to make the choice or frustrate some of your customers. Hopefully, this user guide has enabled you to find a bit more direction and understanding of what will be best for you and your customers.

Remember: social media is best for younger demographics, phone support is better for older demographics, email is across the board accepted as a form of support, and chat support is a quick up-and-comer as a favorite amongst the youth. Track your customers — both who they are and where they are spending their time — and you’ll have a good sense of where to go.

Good luck!