While reading a super fantastic guide of your favorite digital marketing expert, have you ever struggled to understand the complex terminology they use?
Well, I sure have.
There is no shame in admitting that you aren’t aware of every popular marketing term digital geeks are using today. Of course, with constantly improving and fast-moving technology, one can never know it all!
Are you wondering if these digital marketing terms are important to SaaS owners at all?
One way or another, you will come across situations where you might need to understand the context and meaning of these fancy-schmancy marketing terms, in order to keep up with the rest of the industry.
So without any further ado, let’s get you right to some of the many popular marketing terminologies that might help you understand the digital marketing spectrum better.
Business Blogging
This type of blogging has all properties of standard blogging, but with a twist. Business blogging is marketing centric – meaning that the content within this type of blog is created to execute on a full-fledged strategy.
A business blog is aimed at driving traffic to the website, and then converting this traffic into leads. Great business blogs will find their place on top ranking pages on certain search terms or keywords on Google.
Basically, these types of blogs are result-driven, and are beneficial in two ways:
- For the reader – in terms of value &
- For the website in terms of traffic, leads and sales too.
Comparative Advertising
This type of advertising is used in marketing strategies when a company presents its product/service as superior to its competitor’s.
Usually, a comparative advertising campaign consists of ads that portray a side by side comparison of competitor and their own product like such:
This is a perfect example of a direct comparison in advertising. (source)
Chatbot
A chatbot is artificially intelligent software that conducts a conversation on behalf of a human. Generally, businesses use a chatbot for social media or live chat on their website to ensure always-available customer support for their users.
AI chatbots have become widely popular among businesses lately, not only because of automated chat services but also to perform different tasks for them.
Did you know chatbots can generate leads and convert them into sales? And customers can now order a pizza through a chat bot? Well, they now can…
Churn Rate
Churn rate is an important customer happiness metric to measure the number of customers who have canceled and the value of revenue lost.
Here’s how to calculate churn rate:
- Take the number of customers who left within a specific time period.
- Then divide the total number of these lost customers with the total number of customers you had before they left (at the beginning of that time period).
Consider if you had 100 customers at the beginning of the month and had 80 customers remaining at the end of the month. The churn rate of this time frame would be 100-80/100 = 20/100 = 20%. Thus, your churn rate would be 20%.
Dynamic Content
Dynamic content allows you to display various messaging on your website based on the visitor information you already have.
This means you can use Smart CTAs for first-time visitors to provide them with a personalized message. The rest of the visitors who are recognized by your database will see a more in-depth CTA like an offer of a certain product or service they already showed interest in.
Caption: ‘Dynamic Facebook retargeting banner ads displaying items that it considers relevant to the current user, based on past interactions with the website’. Source: neilpatel.com
Do-Follow Link
A do-follow link allows search engines to pass authority to the webpage linked within your website. Google will immediately recognize a do-follow backlink and will give juice to the linked website that you have allowed to follow from your webpage.
The more do-follow backlinks you receive on a certain URL, the more authority it will have in terms of SEO.
Evergreen Content
Evergreen content is any valuable piece of information that is not situational or trend-based. It will stay useful for a reader today, next month or five years later from the day it was published. This type of content is considered timeless and has huge value for SEO because people will continue to visit for years to come.
Lead Nurturing
Lead nurturing includes a set of efforts that you do in order to mature a lead with potential customers – usually involves building a relationship with these people and earning their trust.
In other words, the process of building trust among your buyers on each stage of the sales funnel. The process involves focusing on marketing and communication to help them understand things and remove any hurdles in the journey – basically sticking by their side through and through.
Pay Per Click (PPC)
This type of advertising charges you a certain amount of money every time someone clicks on it. Pay per click ads are essential to direct traffic to the website of the advertiser.
If I would search for a CRM platform on google, my search results will show the websites who bid the highest for this keyword to be on the top spots of the Google results page.
Product Matrix
A chart that describes different products and services a business offers and what features apply to each one of these products.
Here’s an easy way to understand what a product matrix is:
Products matrices show each version of the same product in its respective columns. These matrices are based on a certain set of features as shown above. The version of the product will show the difference between one another in terms of each feature given.
Sales Funnel
A sales funnel is basically the whole of the sales process between a customer and the business. From prospecting to qualified lead to sales – as well as all the advertising, sales and marketing processes in between.
Top-Level Domain
This type of domain is the highest level in the domain name system hierarchy on the internet. A top-level domain name is installed in the root zone of the namespace.
Unique Selling Proposition
A product’s unique selling proposition is based on having better quality, better features, etc. than its competitors.
The benefit of a USP is that you don’t need to compete only based on cost. Why would a customer pay more money for your product over your competitor’s? Do you make it easer? Are your features more advanced?
If you’re not sure what your USP is, don’t worry! American Express has a great six-step plan to help you uncover what makes your product uniquely great.
Viral Content
A piece of content that becomes popular across the internet and spreads like wildfire. The most interesting aspect of viral content is that the creator doesn’t know if the content will actually go viral!
Had fun learning something new today? Or did you know any of these terms already?
Let us know in the comments below!
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Author: Areeba Khan
Writer, Content Creator and Chatbot Enthusiast. Working as a Content Executive at Botsify Inc. A Business graduate with a background in Content Marketing, from Karachi, Pakistan.