It all started in 2009 when we launched Getwear.com, an online-only custom jeans brand.
We built a cutting edge customization and order management platform from scratch and learned the ins and outs of selling online.
We talked to our customers a lot and realized that real-time communication can make a HUGE difference to a business’s bottom line.
Getwear may not have succeeded (it sure made for a great startup failure story though) but it did help us to figure out what our next venture was going to be — a helpful communication tool for SMBs that their customers would love.
Thus, Chatra was born!
Roger Wilco is also the name of a protagonist in the Space Quest video game series, who inspires us a lot with his creativity, luck and sense of humour.
Yes, we’re all geeks at heart!